Ruth Urban, President and Owner 

With more than 30 years experience working with, and operating small businesses, Ruth Urban recognizes the demands owners face. She brings a passion for helping entrepreneurs succeed and knows the hardest part of running a small business is the work you’re doing late into the night, long after customer business hours are over.

Urban provides caring financial management advice that’s equally comprehensive. She expertly walks clients through their multifaceted financial issues, from cash flow to credit-card debt, and everything in between. Her conscientious focus is complemented by her ability to address the overall big picture, recognizing that every financial decision you make affects another.

Urban holds a Bachelor’s degree in marketing from Arizona State University, further adding to her broad-based knowledge of small business challenges.

Active in business networks throughout the community, Urban also helps her clients by confidently recommending other professional service providers, those who share her commitment to integrity.

Professional Involvement:
• Women at the Top.
• Central Phoenix Women.

• Women of Scottsdale.

• American Society of Women Accountants, Board Member.

• Intuit Accountant Panel.

Intuit Accountant Panel

Carl Kuehn, Director of Client Training and Development

With a positive attitude and profound tech skills, Carl Kuehn helps small businesses achieve accounting software success.

A computer technology expert, Kuehn is proficient in many IBM- and Mac-compatible software products. His small-business experience spans more than 25 years, and he brings more than a decade of QuickBooks expertise in software implementation and training.

As a certified QuickBooks ProAdvisor, Kuehn enjoys “coaching” small businesses through their software challenges and triumphs. Training users is just one of his many talents. 

Kuehn has worked with both domestic and international businesses. He has a strong background in manufacturing and distribution, as well as computer and software retail sales.

Carol Selby, Financial Organization Specialist

Carol Selby has made a career of providing exemplary bookkeeping and billing services for a myriad of clients in the law, health and real-estate professions. Previously she worked as an office manager and was a key player in the formation of several small businesses.

Selby’s QuickBooks proficiency, superior listening skills and patience qualify her to assist clients identify their financial challenges and choices, and to help them make more informed decisions.